Radio Must Prep Strategically For Strong Back To School.

Summer may officially be a week away, but retailers are already looking ahead to fall and the back to school shopping season, which is expected to be strong. eMarketer sees back to school retail sales growing 4.6% to $857.2 billion this year, compared with 2016 levels. Back to school is big business for radio stations […]
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Primedia Broadcasting rolls out strategy with more line-up changes

Primedia Broadcasting has continued to roll out strategic changes to its station line-ups with new announcements for KFM and 947. In a statement, company CEO Omar Essack explained the reasons for the changes. “We acknowledge that there have been multiple changes across Primedia Broadcasting stations since the beginning of the year, and we want to […]
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