Well Entercom Adds AM Simulcast For ‘The Game’ In San Francisco.

Entercom has launched a new sports outlet, “1550 The Game” KGMZ San Francisco, which will simulcast programming content from “95.7 The Game” KGMZ-FM. The new “Game” in town will also air Oakland A’s baseball when there is a conflict with Golden State Warriors basketball on KGMZ-FM.

“With the overlap of play-by-play between our athletic partners, we launched sports content on the AM frequency to provide our fans with more options to listen to all of their favorite games,” senior VP/market manager Gregory Nemitz said. “This also gives us the opportunity in the future to create additional exclusive programming on 1550-AM to super serve Bay Area sports fans.”

The weekday on-air lineup now heard on both “95.7 The Game” and “1550 The Game” features: Joe Fortenbaugh, Lorenzo Neal and Dan Dibley (6-10am); Matt Steinmetz & Daryle “The Guru” Johnson (10am-12pm); “The Greg Papa Show” with Greg Papa and Bonta Hill (12-3pm); “The Damon Bruce Show” (3-7pm); and “Evenings with Chris Townsend” (7-11pm).

The 1550 signal, formerly KZDG, was picked up by Entercom as part of its merger with CBS Radio and had been airing brokered ethnic programming as “Radio Zindagi.”

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